AI influencers — digital personas powered by artificial intelligence — are transforming marketing by offering brands scalable, always-on personalities for engaging audiences. These virtual influencers can appear in videos, social media posts, and even livestreams, blurring the line between technology and entertainment. Below are five of the best tools for creating and managing AI influencers:

1. Synthesia

What it does: Synthesia is an AI video generation platform that allows users to create realistic AI avatars that can speak in multiple languages.

How it helps: You can design custom AI influencers or use pre-built avatars to create videos where they deliver scripted messages with lifelike facial expressions and gestures. It’s ideal for creating social content, product promotions, and brand storytelling with a human touch—without needing a camera crew or actors.

2. Hour One

What it does: Hour One transforms real people into AI-generated characters, allowing you to create virtual personalities that speak your scripts in a realistic way.

How it helps: Businesses can build AI influencers that represent their brand with high-quality video content. Hour One supports multi-language voiceovers, customizable personas, and real-time video updates, making it a powerful tool for producing social media content and digital campaigns at scale.

3. Replika

What it does: Originally designed as an AI chatbot, Replika now lets users create highly personalized AI avatars with distinct personalities.

How it helps: Replika’s avatars can interact in real-time, hold conversations, and develop emotional intelligence, making them useful for building engaging, human-like AI influencers for community interaction, live chats, or personalized fan experiences. It’s great for creators wanting to explore interactive influencer marketing.

4. D-ID

What it does: D-ID specializes in AI-powered talking head videos and facial animation. It turns photos into talking avatars using just voice or text input.

How it helps: You can upload a face image and generate AI influencers that speak your message. D-ID supports multiple languages, making it ideal for creating global-facing content quickly and affordably. It’s a simple and powerful tool for brands wanting to create talking influencer avatars without needing video expertise.

5. DeepBrain AI

What it does: DeepBrain AI offers real-time AI humans for broadcasting, education, and customer service, using photorealistic avatars that can speak naturally.

How it helps: With advanced speech and video synthesis, you can build virtual influencers for livestreams, YouTube, or branded content. DeepBrain also supports AI news anchors and brand spokespeople, making it ideal for long-form content or regular influencer-style updates.

Conclusion

Creating an AI influencer no longer requires deep technical skills or a large production budget. With tools like Synthesia, Hour One, Replika, D-ID, and DeepBrain AI, businesses and creators can build realistic, engaging, and scalable virtual personalities for brand storytelling, audience interaction, and marketing campaigns. Whether you want a talking avatar, a digital face of your brand, or an interactive AI personality, these tools provide everything needed to step into the future of influencer marketing.